Some Tips on How to Prevent Your SEO Ranking From Degrading

Having a website with lots of traffic is the goal of every online business. If you don’t have the desired user yet, it’s a matter of establishing an identity. So how to make yourself better known and prevent your SEO ranking from worsening?

Despite the clichés, ranking with keywords is just one of the things to consider in order to rank first and earn a good reputation.

SEO is constantly evolving and staying up to date with the latest optimization trends is a must if you want to stay among the best.

Update your site

Updating the site is crucial and leaving it to rot is one of the most underrated mistakes of online marketing. Search engines like Googlerate both the quality of the content and the quality of the site. As a result, updating your site is crucial to staying on top and improving your SEO in Southend.

Quality texts and contents allow you to stand out from the competition, but videos and images (not too heavy) also have a certain weight. Not only will they improve the user experience, but they will also boost the site in terms of indexing (if well set up). Also, don’t forget to make visual content as appealing as possible.

Speed ​​up your site

For those who don’t know yet, site loading speed is a ranking factor in all respects. There are quite a few slow sites and if you are among them, it is likely that you will be automatically downgraded by the engine algorithms.

Remember there are over 2 million blogs alive right now and if your site doesn’t load fast the average user will be gone in seconds.

Google is almost forcing web developers to consider loading speed an adamant requirement, especially when it comes to mobile devices.

Improve your link building

Backlinks focus on quality, not quantity, although many argue that linking galore does some good. If you position yourself for a certain keyword, there is no need to create other backlinks if the ones you think are already present.

Google manages to notice when a site acquires links too quickly, almost banning the site as a result. Google expects its users to create interesting content, not links and keywords in disproportionate quantities.

Still speaking of links, it should be considered that the internal ones are as important as the received ones. Sending links to important brands (if they will consider you) is equally important for Google to understand your “rank”.

Make sure the pages you connect to offer valuable content and reliable information. In short, be consistent also with the links and not just with the contents.

Another word on internal linking: if you link to posts that link back to your site, you can give as strong a boost as keywords do. By doing it correctly with the help of SEO Services in Essex, you can make internal links to help search engines understand the focal point of each page.

Obviously, internal links are useful in turn to keep the user on the site more than they would spend on a single page. Either way, don’t overdo it!